AAAE 2021 Virtual Conference...
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Thursday, May 27 • 2:00pm - 2:30pm
2 PM ET: What the World Needs Now is Jazz

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The worldwide lockdown caused by the COVID-19 pandemic initiated an economic crisis especially in the performing arts world. With all events cancelled for many months and limited options to return to live performance in the future, the arts community had to respond quickly. The jazz model, specifically improvisational training, has been discussed frequently in the entrepreneurship literature as an important method for making decisions in uncertain situation. Furthermore, the principle of Effectual Entrepreneurship defined as engaging in a continuous cycle of ideation and experimentation towards creating solutions from available means and techniques, is usually associated with a growth mindset fostered by training in improvisational techniques. Hence, this article documents and discusses the hypothesis that directions and activities pursued by jazz musicians who train their improvisational capacities on a regular basis can provide a glimpse of the evolving new model. Data was collected from a survey, literature, and several in-depth interviews and conclusions point towards a hybrid model of new technologies and modes of interaction combined with the need to preserve human engagement. Furthermore, the fragility of the current performing arts system calls for structural redesign and new focus on local communities.

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Meeting ID: 838 5160 6053
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avatar for Monika Herzig, Indiana University, Senior Lecturer

Monika Herzig, Indiana University, Senior Lecturer

Senior Lecturer/ Arts Administration, Indiana University
Monika Herzig is an accomplished jazz musician teaching courses on the Music Industry and Arts Entrepreneurship in O'Neill's Arts Management program. Originally from Germany, Herzig came to the United States on a scholarship exchange program at the University of Alabama where she... Read More →

Thursday May 27, 2021 2:00pm - 2:30pm EDT
Online - please register