AAAE 2021 Virtual Conference...
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Monday, May 17 • 12:00pm - 1:00pm
12 PM ET: Trends in Strategic Planning

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This interactive workshop will focus on the ways in which local arts organizations and academic art departments can use current trends in the field to inform strategic planning. At the onset of the session, research-based statistics which have a strong impact on this process will be highlighted. These strategies may include:

a. building earned income and donor relations in fundraising toward more sustainable business models
b. diversity, equity and inclusion
c. creative economic development and placemaking
c. value driven marketing to overcome barriers to reach new audiences
d. priorities toward adaptive operations during and after COVID-19

Leaders from an academic institution and a non-profit arts business will show examples of how these trends helped them build objectives which seek to adapt to changing environments and maintain a competitive edge in their market.

Participants in the session will be then be asked to identify similar areas of development for their own institutions. Ways to build ownership in this process from participating members of boards of directors and other personnel will be also be discussed, including methods to map out its successful delivery. In our challenging business climate, the workshop will seek to elevate strategic planning from being viewed as a secondary task into an essential practice which informs both long-term and day-to-day operations at arts institutions.

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Meeting ID: 871 7341 8662
Password: Your password is provided in the "Additional Information" section of your Eventbrite Order Confirmation Email. If you haven't registered, please register HERE

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Meeting ID: 871 7341 8662

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avatar for Josh Vink, SUNY Potsdam, Assistant Professor, Department of Theatre & Dance, Program Coordinator Arts Management

Josh Vink, SUNY Potsdam, Assistant Professor, Department of Theatre & Dance, Program Coordinator Arts Management

Joshua is a new faculty member in The Department of Theatre and Dance at SUNY Potsdam. He teaches courses in Arts Management and Theatre, the former of which he is helping to spearhead a new program for at the college. He moves to the North Country from Maine where he taught at Bates... Read More →

Monday May 17, 2021 12:00pm - 1:00pm EDT
Online - please register