AAAE 2021 Virtual Conference...
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Tuesday, May 11 • 2:00pm - 2:30pm
2 PM ET: Curated Race on Instagram: Exploring Content Strategies of MoMA in Racial Justice

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The proposed research project studies Instagram pages of art museums in the United States and analyzes their actions and reactions on racial inequality issues prior to and after the murder of George Floyd and the Black Lives Matter Movement. Rooted in the Critical Race Theory (CTR) (Delgado & Stefancic 1995 ) and the visual framing theories of media content, this study uses qualitative content analysis to conduct inductive research on the visual and textual components of Instagram posts of the Museum of Modern Art (MoMA), as a case, between 4/25-7/25: a month before the death of Floyd, a month after, and a follow-up month in order to compare the change in Instagram posts and to see whether the museums had upheld what they had preached after the death of Floyd. The data collected will be analyzed through the lens of CTR to critique the strategies the museums take to discuss the institutional, individual, and accumulative racism through mediated imagery and text on Instagram as the interface between art and race. We question the racial hierarchies embedded into museum culture in the United States and how the museums' use of image-rich social media platforms as a marketing tool downplayed the function of social media platforms as a “curated” space for engaging critical public conversation and civic engagement. When applying this method to our own research, we will be able to see which artists are being put on a pedestal based on their inherent “race” and reflections on the murder of George Floyd. This study attempts to inform museum managers of their potential racial biases and how social media content can be better curated to engage critical conversations with a museums’ public audience.

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Meeting ID: 862 1763 1327
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avatar for Wen Guo, Elon University, Assistant Professor of Arts Administration and SNAAP Fellow

Wen Guo, Elon University, Assistant Professor of Arts Administration and SNAAP Fellow

Wen Guo is an assistant professor in the Arts Administration Program of Elon University and a SNAAP fellow.

Tuesday May 11, 2021 2:00pm - 2:30pm EDT
Online - please register