AAAE 2021 Virtual Conference...
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Friday, May 7 • 12:00pm - 12:30pm
12 PM ET: From the Board Room to the Classroom: Translating Strategic Planning Professional Practice into Project-Based Learning

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How can we translate real world professional practice in strategic planning into high impact project-based learning in arts administration classrooms? This session will focus on curriculum designed around the professor’s experience as a strategic planning consultant for cultural non-profits, manifesting in a group project for an introduction level arts administration class engaged in “learning by doing”.

By using entrepreneurial tools like the Business Model Canvas, SWOT analysis, market research, client avatars, and exercises such as “yes and”, students act as micro-boards and go through an abbreviated version of the ideation phrase of strategic planning. Reverse engineering is emphasized to put the plan together. The session will describe in depth the curricular project, the content and activities sequence, resources, pain points, and takeaways from the project.

As the professor has led both the strategic planning process for a cultural non-profit as well as facilitated this curriculum remotely in 2020, special attention is given to the implications and best practices of virtual delivery.

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Meeting ID: 841 8446 0219
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Meeting ID: 841 8446 0219

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avatar for Jennifer Reis, University of North Carolina at Greensboro, Assistant Professor of Arts Administration

Jennifer Reis, University of North Carolina at Greensboro, Assistant Professor of Arts Administration

Jennifer joins UNCG after 19 years at Morehead State University in Morehead, KY, where she was Gallery Director of the Golding-Yang Art Gallery, Coordinator and Faculty in the Arts Entrepreneurship & Administration Minor Program, and founder of the Morehead State University Arts and... Read More →

Friday May 7, 2021 12:00pm - 12:30pm EDT
Online - please register