AAAE 2021 Virtual Conference...
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Wednesday, May 5 • 2:00pm - 3:00pm
2 PM ET: How to Integrate the Arts with Technology and Create an Immersive Art Experience in China

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Modern technology and digitalization have begun to profoundly influence art production and consumption, creating an immersive art experience for the public. In China, digitalization is currently a cultural development strategy. This paper aims to explore the impact that technologies have on traditional Chinese performing and visual arts. By using content and textual studies, it proves the importance of digital technologies, providing endless possibilities for artistic creation, assisting the traditional art market for a small niche of people, while also empowering innovative modes of art participation and audience expansion to an extent.

China has numerous cultural and art relics and intangible cultural heritage with thousand-years of history and high artistic value. Some of these ancient paintings, calligraphies, porcelains, antiques, etc., are sequestered away from public view in order to maintain their delicate condition, while others are only on display in certain local museums and not easily accessible. This leads to a lack of understanding among the general public in regards to previous cultural heritage. In recent years, the Chinese government enacted a series of favorable policies to develop China’s digital culture. VR, AR, 3D Mapping, holographic projection, and so on are mainly used as powerful tools to recreate and promote cultural and artistic products. As such, digital technologies bring several classic Chinese masterpieces to life, providing audiences an intuitive understanding of the culture behind them. To better explain this, this paper uses several cases, such as the High-Tech Interactive artwork “Life Along the Bian River during the Qingming Festival” and “Hanxizai Dinner Painting”, to illustrate how new media technology helps the consumption and protection of traditional art as well as enhance the immersive experience in today’s China.

The main results reveal that by 1) building immersive and virtual scenes, 2) adding interactivity and participation, and 3) integrating visual and performing arts, the artwork’s new value —Experience Value, which consists of 1) sensitive experience, 2) emotional experience, 3) spiritual experience will be created. As such, the audience can be more accessible to some ancient arts, gain more immersive experiences and eventually, be proud of their profound art and culture.

However, new media technology is a double-edged sword, and further research regarding both the advantages and disadvantages of the digitalization of culture and the arts is still needed. But this paper claims that the goal of digital technology is not to replace traditional manual visual arts or theater-based performing arts, but rather to open up new opportunities and possibilities of developing arts, as well as helping arts expand their audience. By overcoming the limitations of space, time, and the access threshold, digital new media arts have begun to expand potential audiences, motivate art consumer behavior, and benefit the inactive Chinese art market in the long run. Since it is hard to envision how any future technological frontier would change the form of art and our understanding relating to culture, this paper remains the nexus between art and technology as another important topic on the matter. The way to keep a balance between art production and technology exploitation requires further research.

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International Task Force Session
AAAE's International Task Force continues the Association's work to promote and support international connections for its predominantly US-based membership. The task force is led by AAAE Board Members Prof. Anne Frost of Humber College, Canada, and Prof. Daniel Green of Carnegie Mellon University, in the U.S. The task force comprises AAAE members who explore international activities and initiatives that will benefit our learners, our pedagogy, and our profession.

In the 2021 conference schedule, the International Task Force aims to highlight presenters, presentations and subject areas from outside the United States. These have been labeled “International Task Force Session” in the conference program, for ease of reference by those who are keen to explore models and paradigms with arts management educators around the world. We invite you to consider attending these sessions, and look forward to further communication.

avatar for Ruby Yu, New York University, Adjunct Instuctor

Ruby Yu, New York University, Adjunct Instuctor

Ruby (Youyou) Yu is an adjunct instructor at New York University’s Steinhardt School, focusing on Performing Arts Administration. Last fall, she taught two courses “Environment of Arts Administration” and “Creative and Cultural Industries” at NYU Shanghai for the graduate... Read More →

Wednesday May 5, 2021 2:00pm - 3:00pm EDT
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